I think these are good 30-second spots. And emphasizing the growing gap between rich and poor is a good issue that the Liberals, Conservatives and Greens have little credibility on. Certainly the McGuinty Liberals were taken by surprise when the ONDP won York South in a recent byelection.
It is interesting to be sure. I liked the message on income inequality. The problem is that the poor do not vote, the NDP won’t organize them, and much of the middle class does not care about them. The issue of income inequality has to be centered on the shrinking over-worked middle class (indeed there is truth here) and I think the message was tailored a bit in that direction.
The environmental add was quite good and even a little knife edged. It is a good tone to set.
They look like standard political commercials. A guy like Layton, who comes across like some kind of banker, really needs to lighten up to connect to the people. His ultra-crisp shirt in the enviro ad clashes with the obviously-faked-in wilderness backgrounds. Layton needs to get back to the David Lewis-era shitdisturber NDP, rather than the recent “NGOs are good for you” NDP. Probably would help if the NDP had a better research department in Ottawa, one that dug up scandals and fed good dirt to the media.
Saw these over at My Blagh, and said roughly this:
I like the tagline “Don’t let them tell you it can’t be done” for the way it plays off the Cons’ phoney “Getting things done” slogan, but twists it in a way that’s sure to make Harper uncomfortable.
And now that I’ve thought about it a bit, this:
It’s a nice pre-emptive dig at the larger Con strategy of spending so much money on election goodies and one-time funding announcements that they can (plausibly, they hope) cry poor when it comes to longer-term things like the environment, like urban infrastructure, like raising the minimum wage, like making higher education affordable, like insisting that we can only have affordable health care if it’s for-profit, and on and on.
Right on, Jack. Don’t let them tell you it can’t be done.
[…] Canadian Observer calls the ads “slick” and “on message.” Northern BC Dipper suggests that the ads “will remind average Canadians that the NDP is in the big leagues and playing for keeps,” while adding, “the Conservatives were nice enough to spend millions taking down the leader of the Liberals. These ads take advantage of that situation and shows Canadians that there is leadership out there that is not Harper, being Jack Layton and the NDP.” Incoherent Genius claims that the ads are effective, if not as hard-hitting as the Tory attack job, while suggesting that the term “prosperity gap” is “a bit politician-y.” Dipper Chick “could not be more pleased with them,” adding, “[t]he message of hope that comes through in these ads cannot be ignored.” My journey with AIDS remarks “The ads are positive, under the banner ‘leadership and fairness’, and that last ‘Don’t let them tell you it can’t be done’ can be directed at both Liberals and Conservatives.” Finally, Dinner Table Donts says “Jack looks good in the ads. Smart and professional, yet casual and easygoing.” […]